Musique : Raül Refree, musicien affranchi, à Banlieues Bleues

In a previous era, startups that gained influence with CIOs could skate through the procurement process and start planning seminars for new customers as soon as contracts were finalized.Today, a decade or more into the End User Era, consumers have become the tail that wags the dog.Product-led growth models have been widely embraced: Instead of devoting resources to customer acquisition, PLG compan