« Funambules »  : au plus près de la folie, dans sa souffrance et sa poésie

In the early stages of building a startup, founders need every competitive advantage they can bring to bear. You’re not only competing against established players, but also with other pre-launch startups gunning for the same market opportunity.While it’s natural to focus on finding product-market fit, testing and iterating your MVP to launch-worthy status, adding brand building into the mix right