Gopuff officially launches its instant delivery service in France

After launching its service in the U.K. late last year, Gopuff is officially expanding to Europe starting with France. In addition to the Paris area, the instant grocery delivery service is now live in Marseille, Lille and Toulouse. There are more European countries on the company’s road map, such as Spain.

For today’s market launch, the company is taking advantage of its acquisition of Dija, which had already soft-launched its service in France before Gopuff acquired the European startup. Gopuff has a ton of cash on hand — it raised $1 billion last year and is in the process of raising $1.5 billion.

Just like in other markets, the company operates a network of 20 dark stores with around 4,000 different products. Customers can order groceries, household essentials, alcohol, ice cream, diapers, iPhone chargers — you name it.

Gopuff also tries to partner with local brands to customize its offering to local customers. In France, it means that you’ll find fresh baguettes from La Parisienne as well as beers from La Fédération Française de l’Apéritif.

In France, Gopuff will compete with quite a few companies in the space, such as Flink, Gorillas, Getir, Zapp, Cajoo and more.

And yet, in an interview with TechCrunch, Gopuff’s co-founder and co-CEO, Yakir Gola, was quite confident in his company’s ability to execute well and become a market leader.

“The reason why we’ve expanded to Europe is because the customers have demanded it,” he told me. “We only come into a market once we’re really ready to win.”

He said Gopuff in particular has the best technology stack — both on the consumer side and rider side — to operate this kind of service at scale. It also has quite a big team already, with 2,000 people working for Gopuff in Europe — in France alone, there are 600 Gopuff employees.

When asked about the company’s performance in the U.K., its first foray outside of the U.S., Gopuff is satisfied with its current growth rate. “We’re probably close to becoming the number one from a ‘daily new users’ perspective in the U.K.,” Gola said.

While instant delivery companies generate a ton of headlines from their big funding rounds, Gopuff thinks it isn’t successful because it has raised a lot of money. It can close big rounds because it is working well.

“If you look at a market like Philadelphia, we have a double-digit penetration of the market — double-digit percentage of the people living there are Gopuff customers. But the market is also growing by double-digit rates year on year,” Gola said.

“We can take the profits from existing markets and reinvest them into new markets like Europe,” he said earlier in the interview.

There are many challenges ahead for this nascent industry. In addition to heated competition, some local governments have been working on strict new regulations against instant delivery services.

“The approach that we have taken as Gopuff — as a market leader — is a very different approach. Considering what we’ve done in the U.S., we’ve been very proactive with local governments,” Gola said.

He admitted that Gopuff is trying to profoundly transform the grocery sector. “Look, we’re disruptors,” he said, adding that Gopuff is making the world a better place. “We’re changing people’s lives for the better and we’re doing it in the right way by partnering with neighborhoods.”